Maison d’Or, meaning “House of Gold,” is a luxury waterfront residential project inspired by the ethereal golden light that defines its surroundings. Located along the prestigious South Flagler Drive waterfront, the residence sits at the intersection of West Palm Beach’s rich heritage and its evolving future. The brand is rooted in the idea of light as a living element—capturing the warmth of sunrise, the glow of sunset, and the timeless elegance that shapes everyday life along the waterfront.

The visual identity draws inspiration from the project’s defining golden atmosphere, translating it into a refined and sophisticated brand experience. The logotype features elegant, high-contrast letterforms that evoke a sense
of timeless luxury, while subtle details celebrate the project’s architectural character and waterfront setting. A palette of warm gold tones, soft neutrals, and rich accents reflects the changing light throughout the day, creating a visual language that feels both elevated and inviting. Paired with curated imagery, refined typography, and layered textures, the brand balances heritage and modernity, embodying a lifestyle shaped by beauty, light, and enduring sophistication.