Hello,

I’m Hailee, a designer and visual storyteller based in NYC. After graduating from photography, I shifted gears and forayed into the world of design. That leap opened up a space where I could explore new mediums, build narratives, and search for the most expressive ways to bring a brand to life. It also taught me that learning never really stops — which is my favorite part of being a designer.


My practice now spans brand identity, typography, illustration, 3D, and motion graphics. I’m fascinated by how brand systems work and how stories unfold — the small, intentional choices that turn a brand from something simply “nice” into something that resonates and stays with us.


With years of experience in creative agencies, I’ve learned that precision, patience, and attention to detail are what shape an idea from concept to reality. And what inspires me most is seeing that reality come alive — a logo installed, a package printed, a space transformed. Watching an idea step off the screen and into the real world always feels a little bit like magic. 🎨✨

Get in touch to chat more.